Formal

Announced at GTM2026

These two are the event announcements. Connect with me on LinkedIn

Working paper

ATVL v1.0

AI Transformation Velocity Loop — an operating system for AI adoption. Closed loop from an executive goal to measurable individual change. ADKAR × 4D fluency × SMART sprints × an eval cadence. Not a training curriculum and not a tool rollout.

Request the published paper for selected circulation
Hallway only

Not a stage announcement

Are you hearing about (or working on) WebMCP for agentic traffic? This is a new practice area clients are requesting - will share what I have learned. Also made a tool to evaluate and recommend.

Details on the tool

WebMCP Eval

$2 to evaluate one URL: intent, tools observed, what to add, what never to expose. Implementation is a separate conversation after why is established. The payment covers MCP tool hosting and inference costs (OpenAI). 13 urls for $26 - inexpensive enough to avoid building on your own.

webmcp-eval.com →
On the floor

Where to find me

Volunteer

AI Genius Bar

Prompt and context engineering, local/private LLM, Anthropic MCP — then the right booth. 1:1, not a pitch.

Thu 1 Oct · breakout

AI for Fractionals

Control Tower: a solo pipeline CRM and weekly accountability loop (local stack, ~30 clients/year). The session is the lived practice. ATVL is the event announcement, not a slide in that room.

If you stay for the why

Two demands

Most of the expo showcase seller-side agents. And, buyer-side agents hit your public URL. With minimal effort, agentic traffic gets an easy uplift via WebMCP - informing agents what is here and what actions they can take: browse the services/products, get a quote, schedule a meeting, ask for a demo - the CTAs that humans would take. MCP and WebMCP do two separate tasks.

MCP

Authenticated product, APIs, workspace. A signed-in user or their operator. Not typically the public marketing site.

WebMCP

The public page. An agent that arrived at a public URL the way a human would. Does CTA things efficiently.