Interim / Fractional AI Officer for $10–50M software and professional-services firms. A former CRO. I lead adoption with Guided Change.
Pavilion Executive member · AI instructor · 1,790+ GTM professionals enabled since January 2026 · GTM2026 speaker · Claude Partner Network
15 minutes. A fit conversation, not a pitch.
Operator Background
"Commercial operator turned AI Officer. I've run sales, marketing, and customer success teams at growth-stage software companies — and I build with the technology along the way. That operator perspective is what I bring to every engagement."
The lead retainer is the AI Officer. Advisory, coaching, and scoped work are the ways in. Ongoing transformation leadership is the Officer engagement, not a separate advisory offer.
Lead change owner for AI enablement and transformation, working with the CEO and COO. Guided Change: data foundation, ADKAR change journey, and 4D AI fluency by role.
A monthly operating conversation. One hour, plus bi-weekly notes written for your role, organization, market, and customers.
1:1 coaching for executives building AI literacy, judgment, and leadership capability in AI-accelerated environments. Built around your function, team, and challenges.
A defined diagnostic or asset: AI readiness audit, customer-data sprint, team enablement, Org Skills Library, or Org Bot Library.
Most AI advisors understand the technology. What they rarely bring is operator depth in the functions they're advising on. I've carried quota, managed churn, owned forecasting, built comp plans, and integrated acquisitions.
That experience is the lens through which AI transformation work actually lands — because I know where the data is broken before an AI model ever touches it, and I know how to build the environment AI needs to perform.
The commercial operations background is the credential — not the offer. The offer is what comes next.
AI credentials
GTM Function
Sales
MEDDIC · Pipeline · CRM · Forecasting
GTM Function
Marketing
Demand Gen · Campaigns · GTM Fit
GTM Function
Customer Success
Renewals · Churn · Expansion
Operations
Revenue Ops
Systems · Data · Compensation
Supporting
Finance & Legal
Contracts · Compliance · Reporting
Supporting
Executive
Strategy · Coaching · Alignment
AI implementations fail at three distinct layers — the data environment, the organizational change journey, and individual competency development. Guided Change is the methodology that addresses all three.
Map the current data state across functions. Identify where AI tooling is being asked to operate on data built for reporting — not reasoning. Surface the gaps before deployment begins.
Build the operational and data foundation AI deployment requires. Process design, data hygiene, system alignment, and the human change management layer — structured on ADKAR — that makes adoption stick.
AI deployed into a prepared environment performs. Build individual capability using the 4D AI Fluency framework, measure the output, and establish the continuous improvement cycle that keeps the organization ahead of change.
Not all functions are equally ready for AI transformation. These propensity maps show which areas are strongest candidates — and where sequencing matters.
Shown here at two representative scales. Enterprise and mid-market engagements available — scope a conversation to map propensity for your organization.
AI propensity concentrates in high-leverage, low-complexity functions where small teams gain the most from automation and intelligence augmentation.
AI propensity broadens. Revenue operations, legal, and executive functions become stronger candidates as complexity and data volume increase.
"John has immense experience leading and growing SaaS Sales organizations. I found his insights and ability to frame priorities to be of enormous value as I hyper-scaled my team over six months. He brings a highly accessible approach to coaching and has been quite flexible in accommodating my schedule and needs."
Whether you are an executive navigating your own AI adoption or a company deploying AI across functions, the first conversation is a fit conversation, not a sales pitch. Atlanta and remote.
15 minutes. A fit conversation, not a pitch.