Independent Operator • 2026
Revenue Growth Expertise for

Founder-Led & Bootstrapped
Software Companies

Serving organizations outside traditional VC/PE ecosystems. Equitable operational expertise for self-funded companies in the $5M-$30M ARR range—including AI-first startups.

Your Growth Challenges Are Different

VC-backed companies have armies of operators. You deserve the same level of expertise— without the equity dilution or board complexity.

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Founder-Led Focus

Built for companies where founders still drive the vision and own their decisions. No committee consensus required.

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Bootstrapped Mindset

Efficient capital deployment. Every dollar counts. Growth strategies designed for profitability, not just top-line vanity metrics.

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Equitable Partnership

No hidden agendas. No portfolio priorities. Just focused expertise to help you scale your way, on your timeline.

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AI-First Ready

Deep understanding of AI-native business models, product-led growth, and the unique GTM challenges of 2026's landscape.

Go-to-Market Operational Expertise for Predictable Growth

Head of Sales Assist

Hands-on expertise to unblock your sales team and deliver consistent revenue—without waiting for a full-time hire.

  • Accelerate new VP/CRO performance and reduce ramp time
  • Establish operating cadence and decision frameworks
  • Remove tactical blockers and provide project completion air cover
  • Build repeatable processes that scale with your team

Interim/Fractional CRO

Strategic and tactical revenue leadership to scale operations and optimize your unit economics for sustainable growth.

  • Design scalable revenue systems and team interfaces
  • Harmonize metrics and instrumentation through RevOps
  • Serve as connective tissue across marketing, sales, and CS
  • Execute with founder-level urgency and care

Advisory & Guidance

Expert counsel on GTM strategy, revenue models, and critical hires to maximize your company's value and optionality.

  • Strategic planning and measurement frameworks
  • Validate revenue model and pricing strategy
  • Guide critical GTM and leadership decisions
  • Prepare for due diligence and value conversations

2026: The Year of AI-First Revenue Models

AI-native companies face unique GTM challenges that traditional SaaS playbooks don't address. Usage-based pricing, product-led growth, and rapidly evolving buyer expectations require different operational expertise.

I've spent the past year working with AI-first startups to understand what actually works— and what's just hype. Let's build your revenue engine for the reality of 2026, not 2019.

AI-First Revenue Capabilities

  • Hybrid pricing models (subscription + usage + outcome-based)
  • Product-led growth motion design and optimization
  • AI-powered sales enablement and automation
  • Customer success for consumption-based models
  • Rapid iteration on GTM as product evolves

Revenue Operations Excellence

Foundational systems and strategic frameworks that 10x your revenue outcomes— not through more headcount, but through better processes, clearer metrics, and tighter alignment.

Growth Architecture That Scales

Built on Winning by Design principles, I establish foundational systems that don't just work today— they scale as you grow from 20 to 200+ people.

  • Design operating cadence and decision-making frameworks
  • Codify repeatable processes for planning and execution
  • Create accountability structures that actually stick
  • Build systems that survive leadership transitions

The Five Operational Pillars

My approach to revenue operations centers on five interconnected capabilities that drive alignment, clarity, and sustainable growth.

Interact: Enable teams to work better together
Interface: Strengthen connections across functions
Plan: Drive strategic planning and execution
Measure: Harmonize metrics through RevOps instrumentation
Communicate: Align messaging across the organization

I'm not here to double your outcomes—I'm here to 10x them through better systems, clearer processes, and tighter execution.

Operational AI-driven excellence in 2026. Get there from Here. Ask for Help early.

Extended Network

Independent doesn't mean isolated. Access to world-class operators when you need them.

John Williams

John Williams

Chief Principal

+1 (202) 465-7129

Advisewell

Advisewell

Blackbelt Executives

Extended operator network

Pavilion

Pavilion Community

Global Executives

Cross-functional expertise

John Williams in a meeting room
Let's Talk About Your Growth

Free 15-minute strategy session to explore if we're a fit. No pitch, no pressure—just honest conversation about your revenue challenges.

Book Your Strategy Session