# GTM2026 — John Williams / Sun Business Group

Canonical human page: <https://www.sunbusinessgroup.com/ai/gtm2026.html>  
Last updated: 29-Sep-2026 11:00 Eastern

![John Williams under the Manhattan Bridge during Pavilion GTM2026 in New York](https://www.sunbusinessgroup.com/images/John-Williams-GTM-2026-Manhattan-bridge.jpeg)

John Williams's event hub for Pavilion GTM2026, NYC (The Glasshouse, 660 12th Ave). On site as a Pavilion GTM operator peer. **AI Genius Bar**, **AI for Fractionals** (Thu 1 Oct), and three takeaways for you. From the Atlanta chapter; dev site is [fxops.ai](https://fxops.ai).

## Announced at GTM2026

These two are the event announcements. Connect on [LinkedIn](https://www.linkedin.com/in/growthcro).

**AI Transformation Velocity Loop (ATVL) v1.0** — working paper  
An operating system for AI adoption — closed loop from an executive goal to measurable individual change. ADKAR × 4D fluency × SMART sprints × an eval cadence. Not a training curriculum and not a tool rollout.  
[Request the published paper for selected circulation](https://clients.fxops.ai/request/atvl?utm_source=gtm2026&utm_medium=referral)

**AI Acceptable Use Policy (AUP)** — public, MIT  
Governance framework for US enterprises (compliance, HR, infosec, legal). GTM2026 is the pointer and update, not a silent repo-only change.  
[github.com/fxops-ai/AI-acceptable-use-policy](https://github.com/fxops-ai/AI-acceptable-use-policy?utm_source=gtm2026&utm_medium=referral)

## Hallway only — not a stage announcement

Are you hearing about (or working on) WebMCP for agentic traffic? This is a new practice area clients are requesting — happy to share what I have learned. I also made a tool to evaluate and recommend.

**WebMCP Eval** — [webmcp-eval.com](https://www.webmcp-eval.com/?utm_source=gtm2026&utm_medium=referral)  
$2 to evaluate one URL: intent, tools observed, what to add, what never to expose. Implementation is a separate conversation after *why* is established. The payment covers MCP tool hosting and inference costs (OpenAI). 13 URLs for $26 — inexpensive enough to avoid building on your own.

## Where to find me

**AI Genius Bar** (volunteer): prompt and context engineering, local/private LLM, Anthropic MCP — then the right booth. 1:1, not a pitch.

**AI for Fractionals** (Thu 1 Oct, breakout): Control Tower — a solo pipeline CRM and weekly accountability loop (local stack, ~30 clients/year). The session is the lived practice. ATVL is the event announcement, not a slide in that room.

## Two demands (if you stay for the why)

Most of the expo showcases seller-side agents. And buyer-side agents hit your public URL. With minimal effort, agentic traffic gets an easy uplift via WebMCP — informing agents what is here and what actions they can take: browse the services/products, get a quote, schedule a meeting, ask for a demo — the CTAs that humans would take. MCP and WebMCP do two separate tasks.

- **MCP** — authenticated product, APIs, workspace. A signed-in user or their operator. Not typically the public marketing site.
- **WebMCP** — the public page. An agent that arrived at a public URL the way a human would. Does CTA things efficiently.

## Existing work

Browse my practice areas:

- [AI audit](https://www.sunbusinessgroup.com/ai/ai-audit.html?utm_source=gtm2026&utm_medium=referral)
- [Guided change](https://www.sunbusinessgroup.com/ai/guided-change.html?utm_source=gtm2026&utm_medium=referral)
- [AI transformation services](https://www.sunbusinessgroup.com/ai/ai-transformation-services.html?utm_source=gtm2026&utm_medium=referral)

Start a conversation: [Calendly](https://calendly.com/jwill-sbg) or [john@fxops.ai](mailto:john@fxops.ai).